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New AT&T store focuses on customer experience

August 3, 2014

in Business

ATT-1AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in Sedalia. The new store at 3185 West Broadway Boulevard transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.

Customers in Sedalia will be the first in Missouri to experience the new store concept that we hope will reinvent the retail business. This store is the latest example of the investment already made in Missouri. AT&T invested more than $2.55 billion in its Missouri wireless and wireline networks from 2010 through 2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

“We’re delighted to help AT&T celebrate the opening of its cutting-edge store in Sedalia,” said Angie Thompson, Sedalia Area Chamber of Commerce Executive Director. “I want to thank AT&T for being a great member of the local business community and for its continuing investment in Sedalia, which helps drive overall economic opportunities throughout our community and helps us in our mission to make Sedalia a great place to do business.”

Many of the new store design and merchandising elements were first seen in AT&T’s award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.

“Customers visiting our Sedalia store will discover an interactive shopping experience built around their mobile lifestyle,” said Nancy Garvey, Vice President and General Manager for AT&T’s Greater Midwest Region. “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in Sedalia.”

 Flexible Design:

Everything about the store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.

Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience:

What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.

Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their fingertips while giving AT&T the flexibility of updating messaging faster and more efficiently.

Store information:

Hours for the new Sedalia store are Monday through Friday, 9 a.m. to 7 p.m., Saturday, 9 a.m. to 6 p.m., and Sunday, 11 a.m. to 5 p.m. AT&T has more than 100 retail locations in Missouri. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc. Don’t forget you can also make an appointment before visiting your local AT&T store  at https://www.att.com/storeappointment/. Photos by Randy Kirby, Sedalia Weekly Observer.

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