Sedalia, June 23, 2014 — Instrumental Influence in Sedalia has been named one of the Top 100 musical instrument and product retailers in the world by the National Association of Music Merchants (NAMM). The designation will be formally presented to the Top 100 dealers at Summer NAMM, a trade show held in Nashville, Tenn. this July. Instrumental Influence is also being considered to receive the Dealer of the Year award, NAMM’s highest honor for retailers.
“Instrumental Influence strives daily to bring our community and customers excellence in music education, service and selection of top-quality merchandise; all in a clean and inviting store. Being selected as a NAMM Top 100 Dealer is a crowning achievement and a fantastic way to celebrate our twenty-fourth year in business,” said Cayle Yonce, Instrumental Influence president.
Instrumental Influence received the Top 100 designation in recognition of:
–A demonstrated commitment to exceptional customer service
–Proven community advocacy and support for music education
–An exemplary retail experience worth returning for and recommending to others
–Merchandising and marketing tactics that encourage repeat sales
–Sound planning for future success, employing marketing and training initiatives
–Engaging and effective use of web and social media
Instrumental Influence could also be awarded in one of eight additional categories: Best Exterior Presentation, Best Merchandising Display, Best Marketing and Sales Promotion, Best Online Presentation, SupportMusic Advocacy, Music Makes a Difference, Best Emerging Dealer “Rookie of the Year,” and Best Special Event. Winners of these categories, as well as Dealer of the Year, will be announced at the July 18 ceremony in Nashville.
Businesses vying for Top 100 status were evaluated for innovative methods, resourceful approaches, and effective implementation of retail best practices. A panel of anonymous industry judges scores each entry to determine the Top 100, the individual category winners, and Dealer of the Year. Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards was created to spotlight the industry’s very best music product retailers.
“NAMM is proud to recognize this music store with the coveted Top 100 Dealer Award,” said Joe Lamond, president and CEO of NAMM. “Instrumental Influence exemplifies the passion for making music that unites all of us. They are on the front lines in bringing music and music education to their community and are truly the back bone of our industry.”