Expert Tire converts to Firestone Complete Auto Care

June 23, 2014

in Business

BRIDGE-FIRE-logo-web-12SEDALIA  – Bridgestone Retail Operations (BSRO), the operator of more than 2,200 tire and automotive service centers across the U.S., today announced the Sedalia Expert Tire location will celebrate its grand reopening as a Firestone Complete Auto Care location starting Friday June 27 through Sunday June 29. The Ribbon Cutting Event is planned for 11:30 a.m. on Friday June 27 on site at 3128 W. Broadway.

“We are thrilled to reopen our location as a Firestone Complete Auto Care,” said Virgil Nunes, store manager. “We’re looking forward to delivering the same excellent level of service under our new banner, while providing an environment with a new look and feel for our customers to enjoy while we work on their vehicles.”

The newly converted store will benefit from the brand equity inherent in the Firestone Complete Auto Care name, as well as its marketing programs. The Firestone Complete Auto Care brand continues to receive attention following the launch of the “Drive a Firestone” brand campaign in 2013, which underscored the idea that even though Firestone does not make cars, it is a car company. No matter what type of car Firestone customers drive, the company’s tires and services provided by retailers can help keep them running newer, longer.

About Bridgestone Retail Operations, LLC:

Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale, Ill., and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care™ operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies. —Photos by Randy Kirby, Sedalia Weekly Observer.

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