BRENTWOOD, Tenn. (June 3, 2014) – Tractor Supply Company, in partnership with National 4-H Council, recently announced the record-breaking fundraising results of its spring 2014 Paper Clover Campaign.
Tractor Supply Company, the largest retail farm and ranch supply store chain in the United States, raised an astounding $787,769 during the 12-day national in-store fundraiser, breaking the record for most monetary donations during the four-year collaboration. Tractor Supply has raised almost $4 million for 4-H programs across the country through Paper Clover Campaigns in just four years.
Shoppers at Tractor Supply Company and Del’s Feed and Food Supply stores had the opportunity to purchase paper clovers between April 23 – May 4 for a $1 or more during checkout. Seventy percent of the funds raised benefit state and local 4-H youth development program activities, such as local camps and after-school programs, and granted scholarships for 4-H youth in the communities where Tractor Supply and Del’s stores are located. Thirty percent of the total funds are donated to National 4-H Council to help connect more young people across America to high-quality 4-H youth development programs.
“This spring’s Paper Clover Campaign was a huge success thanks to our dedicated customers,” said John Wendler, senior vice president of Marketing for Tractor Supply Company. “We exceeded our goal, and we couldn’t have done it without them. These campaigns give us the opportunity to enhance our store’s communities and provide support to our valued partner in National 4-H Council and its local programs.”
“We are thrilled with the result of our spring Paper Clover Campaign,” said Jennifer Sirangelo, president & CEO, National 4-H Council. “Through this important relationship with Tractor Supply Company, we raise the necessary resources to empower 4-H educators across many local communities in the United States to make a positive impact in the lives of more young people.” Tractor Supply Company and National 4-H Council now look ahead to their fall Paper Clover Campaign set for Oct. 8-19, 2014.
Tractor Supply Company, listed on the NASDAQ Stock Exchange as TSCO, operates more than 1,300 stores in 48 states. Tractor Supply Company stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Company stores are located in the outlying towns in major metropolitan markets and in rural communities. The company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets including select Purina and Nutrena brand feeds; a broad selection of agricultural products; and tools and hardware selected for our customers’ needs. In addition, the company sells light truck equipment, work clothing for the entire family, and an extensive line of seasonal products including lawn and garden power equipment products. For more information on Tractor Supply, access the website at www.TractorSupply.com.
4-H is a community of seven million young people around the world learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within the United States Department of Agriculture (USDA). In the United States, 4-H programs are implemented by the 109 land-grant universities and Cooperative Extension through more than 3,000 local offices serving every county and parish in the country. Outside the United States, 4-H programs operate through independent, country-led organizations in more than 50 countries. Learn more about 4-H at www.4-H.org.