Callis & Associates, an integrated marketing agency with local, regional and national clients, is celebrating 25 years in business this year. Founded by agency president Cliff Callis in 1987, the firm provides innovative advertising, public relations, and interactive marketing services to a wide range of clients from its offices in Sedalia, Mo.
Callis began his career in his family’s retail business, the C. W. Flower Co. After seven years at the downtown Sedalia department store, he started the agency to initially serve the regional market. Today, the agency continues to have a strong mix of regional clients, but has also developed national specialties in the outdoor sports and energy industries.
Callis credits much of its success to its clients. “We have some really outstanding clients who run excellent businesses, trust us and give us the opportunity to implement some innovative strategies in their marketing programs. We’ve also had some very talented people here through the years — experienced, savvy and committed to the success of our clients. The last 25 years has gone by so fast and our industry has changed so much,” said Callis. “When we started, computers were just finding their way into offices and the Internet had not even begun. Technology has probably impacted our industry as much as any and has enabled us to do things with marketing that people couldn’t even dream of before, such as search engine marketing, databases and mobile websites. ”
Callis is planning to celebrate its anniversary with a Tailgate Party at the Fox Theatre in downtown Sedalia, later in the year. For more information about the agency’s strategic approach to serving its clients, visit its website www.ecallis.com.